Victoria Harding

"The learning opportunities afforded to me through coursework at Plymouth State University have provided me with a greater understanding of different aspects of the organizational environment. The services I can offer to clients and employees have been augmented immeasurably."

Strategic Marketing Management

Marketing professionals wanting to update their experience with contemporary issues in marketing or business generalists looking to focus on marketing and revenue generating strategies will benefit from the Strategic Marketing Management certificate. The certificate provides coverage of various aspects of strategic marketing in today's business world and introduces theoretical and practical application for current and future marketing professionals. For students interested in earning an MBA, the four Strategic Marketing Management courses and an additional six graduate business courses can be applied towards a full MBA degree.

Required Courses for a Certificate

BU 5700 Marketing Techniques - 3 credits
BU 5690 Behavioral Perspectives in Marketing - 3 credits

Plus choose two of the following:
BU 5530 Multinational Marketing - 3 credits
BU 5630 PT: E-commerce - 3 credits
BU 5680 Applications in Market Research - 3 credits
BU 5730 Contemporary Issues in Marketing - 3 credits
BU 5810 Seminar in Corporate Public Relations - 3 credits

Total for Strategic Marketing Management Certificate - 12 credits

For an MBA degree, add:

BU 5110 Managing Organizational Behavior - 3 credits
BU 5120 Financial Analysis and Decision Making - 3 credits
BU 5190 Accounting for Managers - 3 credits
BU 5210 Economic Analysis - 3 credits
BU 5220 The Legal Environment of Business - 3 credits
BU 5510 Operations Management - 3 credits
BU 5720 Seminar in Executive Management - 3 credits

Total for MBA - 33 credits